Affiliate News

Here are some of the affiliate, referral and influencer marketing news you may have missed last week…

To make your partnerships work for you in 2021, start with an audit of your affiliate program; where it stands, what your commission rates are and whether you’re overly reliant on a small number of partners in driving sales. Make sure you have a team in place to manage and drive your strategy and then consider your global position. If you sell in a foreign market, look for partners in that area who know and understand the local conditions and language.

If you want to get support for your affiliate program, whether that’s from an internal boss or external new client, you need to make it appealing. You can frame it as a cost-effective method of marketing, with commission paid on results. Demonstrating the partnership angle over the traditional perception of quantity over quality affiliates can assuage those concerned with cheapening their reputation as partners can be educated in brand awareness and protection. Additionally, tracking tools give you access to the data showing where and how your partnerships are most effective at driving sales.

The performance-based structure of affiliate marketing can prove lucrative for partnered advertisers and publishers without a big investment on their part. To get the best coverage in the most popular outlets it pays to build partnerships with the writers and editors dealing with commerce. When those partnerships are in place the writers have a source to come to when dealing with your sector, and you can supply product and service information including the valuable affiliate links.

Day to day restrictions on shoppers rumble on, so online shopping is naturally continuing to thrive. Technological solutions can automate bid management as you scale up your performance based program to match. Under the bonnet it needs to be capable of accepting input on all factors that…

Related posts:

Your lap is the perfect pillow It has a marvelous view From here I see a big tall tree with roots reaching the underground edges of eternity My eyes devour the strength of you Permanent, reassuring…

Easysize is machine-learning-first company; most of what we do revolves around our data and our algorithms. To further our learning, I signed up and attended ML Prague 2018 conference in late March…

Imagine a world where all of us start our lives as equals. Irrespective of gender, race, color, religious identity or financial standing. Social differences, if any, would arise only as a result of…