A Good vs. Bad Utility Token

There are lots of token sales out there so we put every inquiry through our vetting process to pick which projects we want to focus our brain juice on. A lot of the same metrics used to vet these projects can also be applied when you are looking for a nice token sale to potentially 100x your initial investment. Below, I’ll share with you how we evaluate prospective projects.

Is there a use case of the Token? (Most don’t)

The whole point of a token is for it to solve a real world problem while still utilizing blockchain. We always ask ourselves does this project really need to have a token? Or is it just a way for them to raise money unnecessarily. I can tell you from my experience that the answer to most projects is no. I would highly suggest staying away from crowd sales where it’s hard for you to answer this question with conviction.

Is there a strong core team?

The team is usually the most important part of our evaluation on many fronts. First, we want to make sure that the team has sufficient technical expertise in the field. Ex-google developers or people who have developed other reputable cryptocurrency projects would make for good candidates. We don’t want to work with a bunch of marketers that have made a fancy website but have no real technical background. For investors, I would suggest delving into the teams linkedin profiles. Are there too many advisors in unrelated fields? Stay away.

Is there a MVP, prototype, or working product?

Once upon a time, back in early 2017 all you needed was a whitepaper to make a splash in the cryptocurrency markets. However, 2018 is a completely different animal as many projects went up in flames to scammers and or bad teams ran away with investors money without building any product. When we pick our projects, it is important that the team has built an MVP or working prototype to demonstrate their ability to execute on their vision and not just talk the talk.

Satisfied alpha/beta clients?

We need to make sure that the team has demonstrated that their product actually fits a market need. If the prototype or MVP cannot demonstrate this then we at Launch Pop don’t think it’s worth putting our energy behind it. We want to put our efforts behind projects and teams that we believe have the ability to make the world a better place. You should put your money behind projects that you believe will do the same.

Launch Pop is a full service launch lab. We work with teams that are working on amazing projects we believe will change the world through the power of blockchain. If you’d like to stay in the loop or have access to any potential private sales or presales, get approved early and join our whitelist.

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The above was an excerpt from Hiut Denim Co. — YearBook 3. We only printed 2000. They have all sold out. But you can get a free digital version of YearBook 1 when you sign up for our newsletter here.