Social Media Trends and Best Practices for 2020

This is the first of a 3-part blog series. Today, we explore 2020 social media trends and best practices, including expected growth, new regulations, and VR/AR/AI adoption.

This year is slated to be big. With the rise of a new decade comes the endless musings and hopeful promises of what the world might offer. Technology is obviously at the forefront of this discussion as people lean more toward phones and devices to support their day-to-day routines. As new technological advancements bring increased opportunities to market and communicate, our information pushers, content marketers and small businesses, need to know not only what to expect but how to intelligently leverage best practices and engage with audiences.

Our next three blogs will focus on some of the predictions for where digital marketing is moving and how to best prepare and apply best practices. While these discussions will largely remain high-level, the applications you’ll find will ring true in the details.

Today, we are excited to dive into 2020 social media trends and best practices — SEO and email marketing to follow — in the hope that you enter this brand new decade well-informed and prepared for whatever might come your way.

In 2017, nearly 1 million new people joined social networks every single day. This growth will only continue as more and more individuals acquire smart devices. By 2020, Facebook predicts that more people are predicted to have mobile phones than running water or electricity at home. An estimated 3 billion people will gain access to mobile phones by 2020.

The rise of social media is also attributed to niche social platforms performing well amongst the giants like Facebook and Instagram. TikTok, for example, is one such platform that started in 2016 and immediately gained popularity among youth (no matter how controversial it might be now). B2B companies prefer LinkedIn for their social media initiatives, while the gaming community flocks to Twitch. There are additional alternative social media platforms like WhatsApp, We Chat, Reddit and many more gaining popularity.

Let’s also not forget the impact age plays into this growth. Gen Z’ers and Alphas are being baptized…

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